I was in a pretty good mood this morning when I popped onto TweetDeck to check the tag cloud and see what’s going on in the world… Today, Baby Boomers are booming. Curious, I found that Forrester has just released a report called How to Reach Baby Boomers with Social Technologies (hint: make it REALLY simple…) In which Jeremiah Owyang’s Abstract reads:
“Baby Boomers aren’t technology Luddites; in fact, more than 60% of them consume socially created content. You’ll also find Boomers leaving their opinions on Web sites and even joining social networks.”
Over on Read Write Web, Sara Perez wrote:
“The best bets for getting Boomers interested in your content is to create blogs or videos that relate to the life or work-style of Boomers, Forrester suggests. And if you’re looking for feedback and contributions from the Boomers themselves - like comments or criticisms - make that process dead simple. Don’t introduce overly complex sign up forms or processes. Instead, encourage low-effort contributions such as star ratings.”
Wow. I’ll tell you my dead simple response to that. And it’s a pretty low-effort sign that’s so universally recognizable, even kids get it:
Imagine my hand in a sort of fist at about shoulder length. Three of my four fingers aren’t visible…
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