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Influencers On The “Social Web” Changing PR // Links for 2009-07-04

  • Spinning the Web - P.R. in Silicon Valley - NYTimes.com
    Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. Now P.R. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets — a transformation that analysts and practitioners say is likely to permanently change the role of P.R. in the business world, and particularly in Silicon Valley.