Twitter
is surrounding us. Google and Microsoft are now incorporating “tweets”
into their search engines. Twitter is already integrated into Facebook.
And now LinkedIn, the #1 business network, has struck a deal to incorporate Twitter into its network.
Claire Cain Miller writes in the New York Times today: Tweets Are Coming to LinkedIn.
On Tuesday, LinkedIn and Twitter announced a partnership to bring
tweets to LinkedIn, the social networking site for professionals. This
comes on the heels of announcements by Microsoft and Google that they
would incorporate tweets into their search results.
The partnership with LinkedIn affirms Twitter’s role as a
network for professional conversation. More than social sites like
Facebook, people use Twitter to keep abreast of professional news and
share links to articles about their industries.
“Twitter is not only a massively open platform, but also it’s a
place where there’s a tremendous amount of professional information
already being shared, and we wanted to be sure that was coming to our
LinkedIn user base,” said Allen Blue, LinkedIn’s co-founder and vice
president of product strategy.
LinkedIn’s 51 million members will now be able to send status
updates — such as the fact that they are looking for an analyst on a
certain topic, or posting a job opening — to Twitter on a case-by-case
basis, and vice versa. People will also be able to add a section to
their LinkedIn profile that contains their most recent tweets and view
other people’s tweets when searching LinkedIn.
Peneration Fuels Adoption and Learning Curves
People and businesses are just beginning to learn the power social
distribution facilitates content that is in context to their markets
affinity. While a large percent of the marketplace has yet to engage
developments like LinkedIn incorporating Twitter into its network will
fuel awareness, attention, attraction and broaden the affinity to main
street business users.
There is still a lot to learn about all this social stuff but one
thing is certain. It isn’t going away and it is likely to disrupt
markets, organizations and people unaware. Start learning and never
stop.