Looking at the spectrum of how people and businesses use social media we’ve categorized it into three behaviors.
- Rethinking Everything means you see how social
media is systemic and thus cuts across every thing we personally and
professional do. For businesses everything a business does is
influenced by communications and people. Thus social media changes
everything for both the good and bad depending on how you do or don’t
use it.
- Copying Everybody means that rather than thinking
about the systemic implications of social technology you and/or your
business simply jump on the bandwagon and start doing what everyone
else is doing. In other words you copy the latest trend, tool, methods
without thinking about what it means strategically, operationally,
professionally and personally.
- Doing Nothing means just that, nothing. You either
discount its impact, don’t have time to may attention or you simply do
not understand the implications of social technology on your market,
your employees and your life.
Transformation means change. If you haven’t noticed change is all
around us politically, socially, economically and they are global in
scope. These changes represent “shifts” in how people and business will
interact, earn income, communicate and live!
To thrive you must rethink everything. To survive you can copy. To withdraw and try to avoid the changes you can do nothing. What will you do? Which end are you on?
Where you are reflects what you are or are not thinking.
Your activities online are transparent for the world to see. What,
where, when, how and why you do things reflects your intent with the
marketplace. Creating new value is revolutionary. Copying is reflective
of following. Doing nothing means you have no intent to engage or serve
the marketplace. Which end are you on?