When
we encounter people and organizations the initial experience speaks
volumes to their purpose. Our first experience with people and
organizations is with their media. Media now reflects intentions that
are immediately transparent and if not designed with a “social element”
the experience reflects an anti-social purpose. Anti-social experiences
are not relational.
What Is Your Purpose?
Purpose reflects a person or organizations thinking aimed at achieving a goal in a given system, whether human or machine. Its most general sense is the anticipated result which guides decision making in choosing appropriate actions within a range of strategies
. Purpose serves the intent of ones actions which are reflected in
subsequent communications that relate to said actions. In today’s
eco-system of social media one’s purpose is detected by the context of
the content people and organizations propagate. Content
attracts us to a destination, your site, and when we get to your
destination the experience better reflect our purpose, not yours.
What Is Our Purpose?
When people search for information, products or services the purpose
is to meet a need or desire. Needs and desires are motivations to “find
something”. When we think we’ve found something trying to up sell us
with pop up ads, forced registrations or “capture techniques” is not in
line with our purpose rather it reflects your purpose. Unless you
purpose reflects ours there is no basis for a relationship. When there
is no basis for a relationship we move on looking for solutions
matching our initial purpose.
Brands and marketers need to wake up to the social reality that the
intent of your media needs to be aimed at serving our purpose not
yours. In a world where time and attention are scare it would be
beneficial if the marketplace learned that serving our purpose is the
foundation for a potential relationship. Transactions are motivated by
service. There is a marketplace waiting to be served and that ought to
be your first purpose.
Our rules of engagement are aimed at serving our purpose, not yours. What is your intent?