I recently had the pleasure of doing a video interview with
Attivio CTO Sid Probstein. Our discussion centered around the deluge of content
created by social media on the web and what companies are doing to try to
combine that public opinion and sentiment with their own internal, enterprise
content and data.
We focused primarily on the impact within the enterprise. I
started by asking Sid about the opportunity within enterprise 2.0 to take
advantage of looking at the unstructured data to determine the pulse of the
enterprise and what conversations are going on. In 2008 more content was produced
on the Web that in the history of content production, largely because of the
vast increase in social media use. Now that social media is entering the enterprise
what will this deluge bring? Will we be able to harvest this content or be overwhelmed
by it. This is an issue that Attivio addresses and Sid responded to this
question and other related ones during our conversation
Included in this interview is a preview of a new
demonstration that Attivio developed in conjuction with Accenture that shows
how the Attivio Active Intelligence Engine™ can be used to power a SocialCRM
application that pulls in content from the web (review sites) and seamlessly
indexes that content along with structured data pulled from a SalesforceCRM
system.
Link to original post