The new Gill and Macmillan site has just launched. The site is very much a pure-play ecommmerce site. It’s a very clean book store which gets instantly to the point and makes the buying experience as easy as possible.
All the pages have a very clean design, with the books at front and centre. Customers can buy the books from any page, and the search makes it easy to find whatever book the user is looking for. The site is already off to a great start, with orders coming in within minutes of the launch.
Behind the scenes there is a lot of automation driving the site with the poduct (book catalogue) and transactions being seamlessly managed through the standard Affino eCommerce webservices. It means that the site fits perfectly into Gill and Macmillan’s existing workflow. Tony Hetherington and the web and technology team at Gill and Macmillan have done a great job of making everything work with the absolute minimum disruption.
There is a lot of great innovation coming to the site over the next few months, which we’ll post as it happens.