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Jay Deragon - Posts

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Three Ways Manufacturer Can Use Social Media to Fill the Funnel

January 31 2012, 14:47 Posted in CMC | 0 comments , 76 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing. Acccording to a Forrester report released in March of 2011, 30 percent of [...]

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Brands Pretending To Be Human

January 31 2012, 14:47 Posted in CMC | 0 comments , 46 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

Social media has fueled a race for humans being chased by clones. Brands are pretending to be human by using social media to personalize their brand message. Because of the rise of social media by millions of consumers where users go, marketers will follow. But can a brand become human using social media? A brand [...]

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Business As Usual Must Change

January 31 2012, 14:47 Posted in CMC | 0 comments , 3 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

Market dynamics, customer preferences and employee satisfaction issues are changing rapidly. Everyone is learning or trying to learn how to manage these constant rates of change. What was considered usual is now unusual and things aren’t likely to go back to usual anytime soon. As soon as management thinks things are settling down here comes [...]

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In A State Of Permanent Chaos

January 31 2012, 14:47 Posted in CMC | 0 comments , 0 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

Everything is in a state of flux. An old French proverb says “the more things change the more they remain the same”. Even when things seem to be in a chaotic state of change what remains the same, at least for some, is the ability to adapt. A Fast Company article titled This Is Generation [...]

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Innovation Comes From Creating New Memories

January 31 2012, 14:47 Posted in CMC | 0 comments , 1 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

Our brains get programmed from experience. When we repeat the same experience over and over we convince our memory to expect the same experience. When we walk into a room, a mall and even when we go online we expect a certain experience because our brains tell us what to expect based on the past [...]

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The Seven Habits of AntiSocial Businesses

January 31 2012, 14:47 Posted in CMC | 0 comments , 1 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

A lot is being discussed about social business models and what does social business really mean. IBM is devoting lots of resources to this subject and they frame their views about what a social business means in the following context. Becoming a social business requires a long-term, strategic approach to business culture, executive leadership, an [...]

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The New Buzzword: Customer Creation

January 31 2012, 14:47 Posted in CMC | 0 comments , 1 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

“The purpose of business is to create a customer.” — Peter Drucker. Could Drucker be wrong? Maybe and maybe not but now consultants and know it all pundits are spinning customer creation as the holy grail to all 21st Century sales and marketing efforts. I am sorry, no I am not, but I don’t buy [...]

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In A State Of Permanent Chaos

January 17 2012, 06:35 Posted in CMC | 0 comments , 63 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

Everything is in a state of flux. An old French proverb says “the more things change the more they remain the same”. Even when things seem to be in a chaotic state of change what remains the same, at least for some, is the ability to adapt. A Fast Company article titled This Is Generation [...]

0 0 votes

Innovation Comes From Creating New Memories

January 16 2012, 05:22 Posted in CMC | 0 comments , 56 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

Our brains get programmed from experience. When we repeat the same experience over and over we convince our memory to expect the same experience. When we walk into a room, a mall and even when we go online we expect a certain experience because our brains tell us what to expect based on the past [...]

0 0 votes

The Seven Habits of AntiSocial Businesses

January 10 2012, 06:21 Posted in CMC | 0 comments , 98 views
Categories: Social Technologies, Word-of-Mouth, Research, Online Communties, Social Networking, Social Bookmarking, Marketing Rants, Tech Rants, Business Process Management (BPM), Social Media, Knowledge Management, Open Source, Reviews, Analysts, Twitter, RSS, Web Services, Google, Cloud Computing, Collaboration, Mashups, Web Content Management (WCM), Content Management Systems, Social Computing, Web 2.0, Marketing, Enterprise 2.0, Blogs

A lot is being discussed about social business models and what does social business really mean. IBM is devoting lots of resources to this subject and they frame their views about what a social business means in the following context. Becoming a social business requires a long-term, strategic approach to business culture, executive leadership, an [...]