Linkedin, Twitter and Facebook are not a social media strategy. They are merely channels for your content and containers reflecting your presence. Your presence and content mean nothing to others unless you can add value to others.

Everyone seems to be pursuing social media strategies and many, if not all, call themselves a strategist. Most of the actions in the social space today are consumed with marketing and advertising using the ...

“Big companies are like communist countries – we all know how well communist countries worked. At some point they fell apart, not because the leaders were dumb, but because nobody would tell the leaders at the top, who had to make decisions, what decisions to make.”

Jeff Severts, EVP, Best Buy

Think of the possibilities! Tapping into the wisdom of the crowd is the new way of predicting future outcomes.

Social media are communications. While there are a lot of attention given to social media in essence the attention is more about communications than this thing we call social media.

Who Is Communicating?

Doc Searls coined the term "markets are conversations" and markets encompass suppliers, employees, customers and prospects, your market. While markets have always leveraged communications the dynamics of social technology are ...

The word “hit” implies many things.  People love to get “hits” to their blog and become obsessed with watching their traffic counts. The search engines track “hits” as a measure of popularity and relevance. In music and entertainment a hit is a song, album or movie that climbs to the top of the charts. In television a show is considered a “hit” based on viewers. Today “popular” people and brands  are ranked by the number of ...