Wall Street will often reward a company that has a large backlog of orders. This can appear in the eyes of most observers as an asset. After all, who would not want a backlog of orders?

However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled ...

Many companies are flocking to Social Media as the great new tool for pitching products. The results have been mixed; there are winners and there are losers. At first, there was no clear path toward certain success but now the differences are becoming increasingly clear. Humility is rewarded and arrogance is punished.

If “Nice guys ...

A prospective client asked “what do you charge by the hour?”. My response…”I don’t”.  The prospect then asked “then how do you determine how much to charge me?”. My response “By the value you desire me to deliver using my knowledge”.

Knowledge needed to ring up sales at a cash register is different than knowledge needed to engage more customer that will ring the ...

I like reading content that teaches me something. I don't like reading blogs that teach the wrong thing. But how would we know the difference?

Knowing whether something is the proper perspective, the correct analysis or insightful is relevant to our existing knowledge asset in reference to other knowledge assets. A knowledge asset is simply that which we've learned, experienced or discovered. Our knowledge asset rest between our ears and ...