Oscar Berg - Posts

 

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Serving the long tail of information needs with social intranets

“Flexible access to people and resources can be enormously powerful in a world driven by changes that, more often than not, lead us in unanticipated directions…we need to become more adept at ‘capability leverage’ – finding and accessing complementary capabilities, wherever they reside in the world, to deliver more value.”  
- From “The Power of Pull” by J Hagel, J S Brown, L Davidson 
Businesses, in particular in the Western world ...
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It's not about Facebook, stupid!

Every time I read about or hear someone use the expression "Facebook for the enterprise" when trying to explain how social software and social networking in particular can be used within an enterprise context, I scream inside my head; "Damn you, you're pouring gasoline on a fire! It's partly your fault I often have to spend 20 valuable minutes explaining that Enterprise 2.0 is NOT about bringing Facebook to the enterprise when I meet with ...
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There's no shortcut to the future workplace

On several occasions, on this blog and elsewhere, I've discussed why and how culture matters for Enterprise 2.0 to happen. In my most recent posts, I've specifically discussed how certain values and cultural characteristics are pre-requisites for Enterprise 2.0 to happen:


My main point is that there is no chicken or the egg situation: Sure, a culture ...
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These are the times for explorers

In a few years from now we will see more clearly that the real paradigm shift we are experiencing right now is that we are leaving the hierarchical, static and sequential approach to designing organizations, processes and systems for more organic, dynamic and network-oriented approaches.

The currently dominating way to organize an enterprise stems from the early 20th century and is by design not well suited for today's ever changing, global ...
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Microsoft: "We're all in" but our partners don't have a cloud computing strategy

The cloud computing hype has just peaked, but behind the hype is a real a paradigm change in how software is distributed. Enterprises are moving beyond the firewall and they are doing it faster than most have predicted.

For business users, SaaS is just a click away. If you look at it from their perspective, SaaS presents a way to bypass a reactive or passive IT department that hardly ever delivers what they ask for, and certainly not when ...
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What every manager (and parent) should know

Are you a manager in a knowledge-intense business and think you can rely primarily on tangible rewards to motivate employees? Or are you a parent who systematically uses rewards ("bribes") to motivate your kids to  do their homework or to help out at home? Maybe you are both? Ouch! Then you'd better rethink your motivational methods.

I'm currently enjoying "Drive" by Daniel H. Pink. Most of it is common sense in my world, but it is always ...
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The right and the wrong way to approach employees’ use of social media

Are there a right and a wrong way to look at how employees use social media? I am inclined to say there are.

Below is how Swedbank, a leading Nordic-Baltic banking group, reasons according to an article in Computer Swedish (translatedfrom Swedish):
We see no reason to stop the use of social media at our workplace. Just as when an employee is talking to a lot of private phone, or come late for work, it is a management issue when someone ...
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My blog posts at AIIM's Enterprise 2.0 Community

If you haven't checked out and joined AIIM's Enterprise 2.0 Community, you should. Here are the posts I've published so far as expert blogger:


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Why blogging can be such a hot potato

Recently, I developed a concept for “socializing” the internal online work environment at a large company. They came to us because they had invested a lot in a very capable platform and needed to get more value of their platform investment by increasing the usage rate. Their goals were to build employee engagement by increasing online participation, enable easy and freeform knowledge exchange between their employees, leverage the use and value ...
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2001: A Social Technologies Odyssey



I just uploaded this animated movie to Youtube. The movie was produced by my very talented colleagues at Kabel New Media in 2000 with the purpose of promoting a mobile portal that we developed for a large Swedish Telecom company (with launch in early 2001, hence the reference to "2001: A Space Odyssey"). A lot of our projects during that time were about developing and launching mobile and social web solutions. As you can see, the movie is ...