Sally Falkow - Posts

 

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Measuring Engagement

November 11 2009, 05:32 Posted in CMC | 0 comments , 175 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to be [...]
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The Role of PR in the New Media Landscape

September 10 2009, 01:34 Posted in CMC | 0 comments , 90 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs
When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.” Paul Lazarsfeld, founder of the Bureau of Applied Social Research at [...]
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Social Sites Take Back Seat to Blogs as Business Drivers

July 01 2009, 00:37 Posted in CMC | 0 comments , 51 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs
A new study finds that blogs can have more impact on purchase decisions than social networks. Blogs provide a trusted resource that may lead to deeper understanding and conversation that influences purchase decisions.

I noticed this recent article from ClickZ about social sites versus blogsites as bona-fide business drivers. It appears that while social sites are great for making connections that may lead to new business development projects, pur...

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Search in 2009

June 12 2009, 21:43 Posted in CMC | 0 comments , 51 views
Categories: Search, Google
Tags: google, search, matt+cutts

Matt Cutts of Google shared some interesting ideas about where search is going in 2009 with Mike McDonald of WebProNews.

matt cutts

Watch the video interview

“Pay attention to traffic, pay attention to conversions and keep building good content,” said Cutts.  He noted that people will continue to pay attention to video and images in 2009 and that submitting a video to video sitemaps is really helpful in getting onto Google Video Search.

Creati...

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Women Turn to Blogs for Information, Advice & Recommendations

June 06 2009, 21:43 Posted in CMC | 0 comments , 81 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks.

When providing advice or contributing to a community, more women also turned to blogs than social ne...

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How Old Media Can Make New Media Work

June 04 2009, 21:10 Posted in CMC | 0 comments , 97 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs

nprlogo

While most old media is declining, NPR’s audience has grown 47 percent since 2000, according to figures from Arbitron, reports The Washington Post. More than half of NPR’s daily audience comes from its two “core” news shows, “Morning Edition” and the evening “All Things Considered.”

What’s their secret?  Mashable’s analysis of their success suggests a three pronged approach:

Local news...

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CBS Simulcasts to Reach Younger Online News Audience

June 03 2009, 20:56 Posted in CMC | 0 comments , 71 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs

According to Pew Research audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged.

Recent figures from Nielsen show that in 2008 the number of people getting news online passed those reading newspapers and it’s headed for an intersection with TV in the future.

Since the early 1990s, the proportion of Americans saying they read a newspaper on a typical day has declined by ab...

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Starbucks’ Community Balances Online Attack

June 02 2009, 21:40 Posted in CMC | 0 comments , 61 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs

starbucks1

There’s been lots of media buzz about the StopStarbucks campaign

Brave New Films in Culver City launched a campaign with a 4-minute video posted on YouTube about Starbucks treatment of workers and their opposition to unionization.  It features a petition demanding that Schultz “quit following Wal-Mart’s anti-union example.”

As of today 14,589 people have signed the petition and 60, 000 have viewed the video on YouTube.

B...

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Client Vendor Relationships

May 29 2009, 21:17 Posted in CMC | 0 comments , 94 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs

I thought you’d enjoy this video.  Have a great weekend.

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The Future of News: Dan Rather Keynote MRS 09

May 18 2009, 20:58 Posted in CMC | 0 comments , 56 views
Categories: Social Media, Search, RSS, Web Content Management (WCM), Content Management Systems, Web 2.0, Marketing, Enterprise 2.0, Blogs

The 2009 Media Relations Summit got off to a great start today withthe keynote by Dan Rather. The title of  the talk was The Future of News: Can Journalism Still Speak Truth to Power?

The news as an institution is in peril, says Rather. The hard hitting news coverage of the 50s and 60s is no more and as a result we’re exposed to more sensationalism than real news. How did we get here?

1.  A change in the model of news ownership

2. Technol...

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