Janet Johnson - Posts

 

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RiP Steve Jobs

My life was pretty much transformed when I met the Mac. I discovered technology I could relate to the year the Mac was born, when the two halves of my brain were finally united in a Macintosh 128K. Yesterday, I learned of Steve Jobs’ death while sitting at my generations improved Mac, watching a Twitter feed. [...]
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Are we losing one of our three R’s?

I read the most fascinating book this summer, by Nicholas Carr, called The Shallows: What the Internet is Doing to our Brains. It’s up for a Pulitzer prize this year. Here’s the deal. Most of us (especially “information workers”) have the attention spans of gnats, as adults. And our attention is being pulled in all sorts of directions [...]
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Enchanting Pinterest

Talk about mining the best of the world’s collective spirit! My lovely has been enchanted by Pinterest for some time. She has been devouring collections of all sorts of things people have collected there. This delightful little community is simply “a virtual pinboard. collect the things you love.” Well. Talk about enchantment. In an “Animal Kingdom” pinboard, I [...]
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Social responsibility and zettabytes

Fabulous post from long-time (12 years!) blogger Anil Dash - talking about social responsibility in a new way. New information from IDC on the sheer growth of data - digital data is 10x what it was five years ago - and zettabytes are the new exabytes! Meanwhile, people wonder why we’re tired by the end of a day. On the [...]
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Light Flowing from PDX to Longview

I had every intention of blogging today to start my week off perfectly. But I can’t really concentrate on marketing technology (beyond my already scheduled work today) because my dad is in the hospital up north. He came down (pretty suddenly) with pneumonia, and has to hang out in the hospital for a couple of [...]
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Social, public pleas… and me.

I have a Twitter watch list set up for one of my clients, Aventa Learning. They provide online classes (from Advanced Placement to Credit Recovery and everything in between) to to schools and districts around the country, and help thousands of students graduate every year. I have to say, some of my best moments come from [...]
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“Bad News Travels Fast”

If you want to see a great chronicle of the power of a post or a Tweet, check out how quickly this little mention from @amberkarnes - in defense of artist Stevie on the etsy site tru.che, vs. Urban Outfitters - played out. Amber has about 1900 followers on Twitter, and blogs over at “my aim is [...]
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Janus calls it…

Janus, according to wikipedia, is the Roman god of beginnings and “transitions.” “thence also of gates, doors, doorways, endings and time. Most often he is depicted as having two heads, facing opposite directions: one head looks eastward and the other westward. Symbolically they look simultaneously into the future and the past, back at the last year and forward [...]
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benchmarking social media efforts

I thought it might be interesting to share a graphic showing how much investment “advanced” companies (as measured by answers to a questionnaire about their efforts) spend on social media efforts. This is from a very reliable source, Jeremiah Owyang, of the Altimeter Group. (Subscribe to his blog.) In his post (linked above) Jeremiah defined the characteristics of [...]
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Edelman’s Trust Barometer: Resilience

Edelman has posted their annual report on public trust, the 2011 Edelman Trust Barometer. As a marketer, I rely on it as an important benchmark that captures the specifics of undercurrents we mostly ‘feel’ during any given year. As such, it’s a great tool to use to understand where, how many times, and what kind of [...]