Janet Johnson - Posts

 

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2010 - a year of explorations

At this time of year, I always take time to reflect. Not on specifics, necessarily, but on themes. Certain themes follow me through the months, years and decades of my life. Some themes are just beginning, some are chronic. I suspect my “terminal” themes will continue to dog me as long as I reflect on [...]
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My Future in Education

I have a new job. A full-time, back-into-the-corporate-world new job. And I’m very excited about it. When I was young, and I imagined my life’s trajectory, I always saw myself teaching once I hit my 50’s. Which surprised me… since I had no plans to become an educator. But today I’m getting closer to that imaginary [...]
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Pushing to publish

This post isn’t exactly ‘publish or perish,’ but it is definitely born of a push to publish. It’s been weeks since my last confession here. I’m hoping an explanatory post will help those who’ve: Been awaiting a response to an overdue email from me Gotten used to a certain rhythm of tweets Been wondering why I’m almost [...]
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Amplifying Your Message

Have a look at what the Obama team has done from a media perspective to amplify Obama’s speech (thanks Huffington Post!): “Eager to spread the president’s message as widely as possible, the tech-savvy White House orchestrated a live Webcast of the speech on the White House site; remarks translated into 13 languages; a special State Department [...]
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Epic #Fail: Blog Censorship

There’s a kerfuffle brewing about censorship at eMusic over on TechDirt, which covered a very stupid move by eMusic - editing people’s comments on their blog post. “We just wrote about the PR nightmare facing eMusic for announcing both a price increase and its first major record label signing at the same time — leading many [...]
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All ATwitter, Media Rushes In

What does the business media thinks about Twitter? Three stories will help you understand. A Deep Dive into Twitter 1) Time Magazine’s cover article “How Twitter Will Change the Way We Live” starts out with one of the best first lines I’ve ever read about Twitter: “The one thing you can say for certain about Twitter is that [...]
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How to Discover Your Inner Brand

When I was at Marqui, we transformed a technology-centric brand to a prospect-centric brand quite successfully. I inherited a technical software company look in Maestro CMS, a regional Canadian software company looking to reinvent itself. The goal of the new executive team was to create the “salesforce.com” for marketers in Marqui. Our product would help marketers [...]
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Worst Social Media “Campaigns”

Over on ZDNet, there’s a new story about the Nine Worst Social Media Fails of 2009… so far. Illustrating everything from companies trying to capitalize on current events (sorry FOX television) to trying to make a “viral” video (that’s just wrong, Quizno’s), the brand damage from each campaign is likely fairly short-lived. But the lessons [...]
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Socializing Social Conferences

People are starting to wonder how they might get the word out about the social media surrounding events these days. For example, attendees who Tweet would surely want to learn what the hashtag for an event might be. I was privy to an email from the folks running the recent SOCAP conference last month that I [...]
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Links I Love this Morning

I’ve not really done any links posts before, but I thought I’d give one a try this morning. Hey, it’s Monday, I’m being active on Twitter, and I’m not quite ready to get serious on my blog for the week. I’ll give this a shot and see whether people like it or not. Most inspirational: Photos [...]