Seth Gottlieb - Posts

 

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URL Management for a Global Business

I just published my first blog post on the Lionbridge blogs site.  It’s all about managing URLs for global websites and discusses when to use TLDs, sub-domains, and paths.  Here is the link:  URL Management for a Global Business.
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A content manager’s many hats

CMSWire’s recent article The Seven Hats Content Managers Will Wear in 2012 drives home a point that I have been making a lot recently. It’s the point that inspired me to take a full-time job with Lionbridge to scale the Global Marketing Operations offering. Engaging audiences with content is hard work and it doesn’t matter [...]
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Hey Look! I am on the TV!

Last week I had the privilege of joining Scott Liewehr on CMS Connected, a web television show about content management. The topic was “2011 WCM Year in Review” and we covered a lot of ground: mobile, engagement, and the cloud. Tom Wentworth, from Ektron dropped in on Skype for a cameo appearance too. I had [...]
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Fun with static publishing

In the old days, static publishing (or baking, where the CMS generates static HTML files at publish time), was pretty much the standard. Most of the WCM products on the market did static publishing: Interwoven, Tridion, RedDot, Percussion …. Even the frying systems like Vignette and FatWire (FutureTense/OpenMarket back then) relied so heavily on caching that they were practically baking style systems. Computing power was so expensive back then ...

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Legacy reports available

If you read Content Here through RSS or just follow links to individual articles, you may have missed my new publications page. In addition to listing some articles that I have published on other sites, the publications page now includes reports that I used to sell here at Content Here. I have not kept these [...]
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Digital Asset Management: Inventory or Production?

I have been doing a lot of work in digital asset management (DAM) over the past several months. One thing that strikes me about digital asset management software is that a majority of the market focuses on solving the problem of organizing and finding digital assets rather than the problem of producing assets. This is [...]
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Joining Lionbridge Global Marketing Operations

Happy New Year! 2012 is going to be a big year for me. Starting in January, I will be a full time employee of a new business unit of Lionbridge [http://www.lionbridge.com] called Global Marketing Operations (GMO) [http://globalmarketingops.com/]. The best way to describe GMO is that it is a service that helps global companies execute their [...]
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Being a 10X programmer

Jack Templin just sent me this excellent article called How to be the 10X programmer. A 10X programmer is a single person who has the effectiveness of 10 programmers. While this at first sounds like an impossible or at least unsustainable model of one super hero doing more work than a team, it is reasonable [...]
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Back to Java?

Robert Cringely has an interesting article predicting the return of Java as a core language for the web: The second coming of Java. The flow of his argument is that Java is much faster than interpreted languages (such as Ruby, PHP, and Python) but performance hasn’t mattered because the primary bottleneck has been disk I/O. [...]
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Anti-Social Business Blowback

A couple of days ago I posted how “going social” will be difficult for most companies. Then, what do you know, I get a real-life example. Just now, I saw this tweet from Bonnie Smalley, A.K.A. Bonniezilla, formerly the voice of “Comcast Cares“. Last week she was saying: “Dear Comcast: Thanks for dropping my prescription [...]